Spelling rule branded into all our heads: "i" before "e" except after "c." Unless your name happens to be Sheila Viehl. Then people get confused. After twelve years of e-before-i then i-before-e, it was a relief to change my business surname to Kelly. No one screws that up.
Now, I have seven books in print under the surname Viehl. I believe I am as yet still the only Viehl in print. The cover of IAB actually reads Lynn Viehl. Yet online booksellers still can't spell it.
Oh, well. Half the people I know spell my name Shiela. I can answer to Veihl.