Wednesday, July 13, 2005

Worthy Cause and Effect

Everyone has been talking about M.J. Rose's experimental approach to marketing her latest release. She combined buzz-generation marketing efforts with raising funds for a worthy cause:


The goal of this two-week campaign is to connect book lovers with a good cause and a great summer read via the vidlit for THE HALO EFFECT.

I've secured pledges from real-life supporters - my publisher, agent, family and friends – who will collectively donate $5 to the nonprofit literacy organization, Reading Is Fundamental , for each website or blog that links to the Vidlit for THE HALO EFFECT before July 19.

The goal is to get at least 500 blogs to link and raise $2500+ for the charity.

If this works, we'll have to call it The M.J. Rose Effect.

I had to wait a bit before putting up my link because I had my own ideas on how to jump in on this project. You see, I've already read The Halo Effect (bought it a few months ago in the trade pb edition.) I think the book and M.J. are both worth more than $6.99, so I bought five more copies of The Halo Effect, which just arrived this morning.

To do this, I need five people who have already posted or are willing to post a link to M.J. Rose's Vidlit for The Halo Effect (the URL is on their weblogs. I will send an unsigned copy of The Halo Effect to the first five who post their MJR Vidlit weblog link in the comments for this post (don't e-mail your link to me, it messes me up.)


  1. Anonymous9:47 AM

    Your weblog always has the most interesting tidbits in it!

    So here's my journal link to The Halo Effect

  2. I've already bought the book, but I will post the vidlit :)

  3. Anonymous10:31 AM

    I posted my link this morning here, on the left hand side.

  4. Anonymous10:41 AM

    My link will be up on my home page within the hour.

  5. Anonymous10:59 AM

    What the heck, I linked via my blog too. A fair number of people don't see the home page, but go directly to the blog.

    Status Report


    -- F

  6. Oh! And I got the Jessica Hall duo yesterday! Thanks!

  7. Anonymous11:59 AM

    Why not? I'll add it to the stack.

    I posted the link a week or so ago.

    I have no idea how to make links work in these comment things, so please forgive my ignorance.

  8. Anonymous1:21 PM

    I'm probably too late already for a chance at one of the books (seeing as how there's more than five comments already), but what the hey.

    This vidlit link is the link to the exact entry on my blog with the link to the vidlit, posted just seconds ago. Figured it was worth it even if I don't win.

  9. Tambo, the code is < a href = " http://www.etc " > cool link here < /a >

    Without the empty spaces except between a and href, that one remains.

  10. Anonymous2:47 PM

    I don't want a copy, as I'll be purchasing my own shortly. However I have put a link up to further the cause.

  11. I didn't start my blog in time to enter the contest, but it's no big deal. The book is on my "buy after we move" list. I do plan to join everyone by posting information and the link as my post for tomorrow. It's a very worthwhile cause. I'd do it today, but I have to be disciplined and do one post a day. Otherwise, I could easily spend hours just doing the blog. Today's is ready to go. I just haven't had time to post it yet. lol



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