Over at Romancing the Blog, a very interesting bit of info popped up while we were discussing Beth Ciotta's latest column, Fad or Future? and I'll quote directly here:
"The term 'Book Trailer' is a US Registered Trademark to COS Productions. The term cannot be used without consent. We’ve spent tens of thousands of dollars to promote our products. I’ve seen many companies use the term and it’s like stealing or plaigirism. I sold my house to start my company so when I see other companies using the term 'Book Trailer' without my permission I feel it is unfair. We never go after authors, but we do go after companies that tell authors they can use that term. I’m always polite about it and hope that people understand. So, if you’ve got a video please ensure you’re not calling it a Book Trailer unless it is a COS Productions product. Thank you. Sheila Clover"
To avoid the getting-consent issue, what else should we call these things? Any thoughts? (I think vidlits is taken.)