While everyone is singing praises for The Virtual Book Tour as the next big promo thing, do remember to check out the pricetag and what services are actually included before you jump on the band wagon.
The questions a writer should always ask when considering this kind of promo: 1) Can I afford it, 2) where are the hard sales numbers, 3) are the resulting sales established and consistent, and 4) what name authors are doing it? If the answer to any of these questions is no, none, or even it's difficult to say, then buyer, beware.
Friday, February 25, 2005
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