Sunday, June 12, 2005

Unique Marketing

On the free books = new readers front, is there anything smarter than what Bill Bryson is doing?

6 comments:

  1. I have to wonder if 'Lord Adonis' is the Schools Minister's real name or his AOL handle.

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  2. It's a good idea, but geez, how much money is this guy spending? That always gets me--the necessary cash outlay.

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  3. That's one way to ensure your market remains viable :). I've always thought it was a pity how the elementary school sense of wonder science becomes memorize formulas in the later grades. Sounds like a great book.

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  4. I've always enjoyed his travel stories. I bet the science one is just as fun. It's a great idea!!

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  5. It is a really good book - clear on the science and an entertaining read, too. i'd thoroughly recommend it to anyone who wants a galloping but fun tour through the history of the universe.
    I would think he is genuinely motivated by altruism. Seems like a nice guy, from everything I've ever read about him. And we certainly do need more people to choose the sciences over here.

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  6. Note to self: Win lottery. Mail one copy of new book to every readers group in America.

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