To expand on a comment I left over at M.J.'s blog:
The Red Hat Society is a social organization for women over 50. These are the ladies who dress in the red hats and purple scarves, and get together for luncheons, seminars and other social events.
According to their web site, the society presently has more than 41,000 chapters with about one million members in more than 30 countries. Their weekly e-mail newsletter goes out to 90K+ members.
I'm in the process of finding a contact person to discover if the RHS would be interested in starting a book club, newsletter or provide book recommendations for their membership. If they are open to the idea, I'm going to volunteer my services as author coordinator. Ideally I'd like to put together a weekly newsletter highlighting new releases in as many genres as possible, with links to author web sites, blogs and other related info.
Thoughts, comments, suggestions?