I was just over at J.A. Konrath's blog reading this post (thanks to L. for the heads-up). It's all about his and his visitors' goals for 2008. Most of it sounds like very ambitious, worthy stuff.
Over the years I've become a less is more person, especially in regard to my profession. I've trimmed down what I am willing to do as an author to: writing my novels, maintaining PBW, and doing the occasional favor for a reader, colleague, editor or book buyer. Aside from what I do around here, which is infrequent and clumsy at best, I'd say that I'm pretty much through with self-promotion.
And look -- lightning didn't strike me as I typed that. Incredible.
In 2008, I'd like to be the writer who just writes books. If my novels go on to be bestsellers, great. If they don't, that's the way it goes. Maybe the self-promotion advocates are right, and you have to get out there and pimp yourself or you won't get anywhere in this business. But if I ever get "there" I'd like it to be on the strength of the work, not how often or loudly I clamored for everyone to buy it.
No offense to anyone who feels differently, either -- I think self-promotion does have some merit, especially when it's done creatively. And you all are still going to buy Evermore in January, right? Ha.
Let's put a different spin on J.A.'s post -- what are you all not going to do in 2008?