Everyone has been talking about M.J. Rose's experimental approach to marketing her latest release. She combined buzz-generation marketing efforts with raising funds for a worthy cause:
"GOOD BOOKS/GOOD CAUSE BLOG-A-THON" campaign
The goal of this two-week campaign is to connect book lovers with a good cause and a great summer read via the vidlit for THE HALO EFFECT.
I've secured pledges from real-life supporters - my publisher, agent, family and friends – who will collectively donate $5 to the nonprofit literacy organization, Reading Is Fundamental , for each website or blog that links to the Vidlit for THE HALO EFFECT before July 19.
The goal is to get at least 500 blogs to link and raise $2500+ for the charity.
If this works, we'll have to call it The M.J. Rose Effect.
I had to wait a bit before putting up my link because I had my own ideas on how to jump in on this project. You see, I've already read The Halo Effect (bought it a few months ago in the trade pb edition.) I think the book and M.J. are both worth more than $6.99, so I bought five more copies of The Halo Effect, which just arrived this morning.
To do this, I need five people who have already posted or are willing to post a link to M.J. Rose's Vidlit for The Halo Effect (the URL is http://www.vidlit.com/mj/) on their weblogs. I will send an unsigned copy of The Halo Effect to the first five who post their MJR Vidlit weblog link in the comments for this post (don't e-mail your link to me, it messes me up.)