I came across this interesting bit of promo on an endcap when I was out shopping at the brick-and-mortar B&N:
I wondered why the flyer was made of cardstock-weight paper, and then saw the preforation line. The end of the flyer can be torn off to use as a bookmark (with helpful bullet reminders of the release dates for each installment.) To tempt buyers who have already read the e-book versions, which I assume were the self-published works that made the author a sensation, there's also the promise of "all-new bonus stories" in each volume.
This is one of those odd marketing experiments in Publishing that I like to observe. I think in certain ways the publisher and the author are thinking outside the box, and it should be interesting to see what happens on the shelf. This could even turn out to be a unique alternative to the traditional submissions process: self-pub first, start earning income, and once you've racked up enough numbers to prove you're marketable use them to negotiate a print contract.
Also, for those of you with a BAM in your area, this week calendars and planners are 50% off; and I think they'll be even cheaper after the new year. I went ahead and got my 2012 fix: