Chick-lit authors are getting out of the bookstore and into serious retail signing space according to USA Today's Carol Memmott. It makes sense, too -- if you're going to write novels about the trials and tribulations of fashionable young women, go and sell them where the real ones shop.
Makes me wonder where the rest of us could go to hype ourselves on the unsuspecting shopper.
Romance: Get the girls while they're out shopping for the ingredients for a fabulous candlelight dinner at the grocery store. Set up a signing table right next to the rotisserie chicken bin, or maybe in front of the filet mignon section in the beef department. Men are more direct and practical about romance, so to grab their interest we should probably do a signing next to the prophylactic rack in the back of the local pharmacy.
Science Fiction: Circuit City's gadget counter would work. So would that aisle in the drugstore where they have the For Men only hair dye, that stuff you spray on a bald spot to make it look hairy, or the all-natural herbal alternatives to Viagra.
Mystery: Do all your signings at a gun shop, pawn shop, bail bondsman's office, jury duty waiting room, or in Scotland.
Westerns: Schedule your next signing at any redneck bar in Alabama, but only on the nights when ladies don't drink free and the mechanical bull is out of order (for speedy sales, tell the patrons that the books are actually props from the set of The Dukes of Hazzard, and Daisy Duke handled them.)
Erotica: Will sell like hotcakes on a Sunday at any fundamentalist church. Set up your table to intercept people on their way into services. Post a sign on the table that reads, See What They're Putting In The School Libraries?
Horror: Same as erotica, except change the sign on the table to read The New Series Based on The Book of Revelations and assure everyone who approaches the table that yes, we are living in The End Times.
Vampire Fiction: Bloodmobiles and blood banks. The patrons are already predisposed to like have the blood sucked out of their veins, right?
I'm sorry I missed any questions you had planned to ask yesterday -- got anything you've been hanging on to for today?