I spotted a new indy publishing platform, Payhip, which allows authors to sell direct to their fans and followers using a link. Readers can buy using Paypal or credit cards. Evidently they charge a flat 5% fee for each sale once its made and then pay the author immediately (disclaimer: I did not read every single page on the site, so if you want to use them do check them out thoroughly.)
I don't indie publish for profit, so naturally I'm not the best judge of the service, but it looks pretty straight forward to me. According to their FAQs they ". . . support ALL file formats. Including EPUB, PDF, MOBI, AZW and many more."
Since Amazon.com and other host sites are charging a lot more than 5%, this could be a more attractive alternative to writers who simply want to sell direct from their web site or blog versus getting lost in the glut of the booksellers. I really like the idea myself -- this would be the sort of site I'd prefer to use if I ever decide to go indy. Are any of you all using Payhip, and care to comment? Let us know if you want to share.