"Golden rule: the bigger the vocabulary, the better the book. Every now and then you should beflabbergastimate your reader with a shimmerglitzering showray of innovational superlatative cogitations."
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"Reams could be written about why various individuals search their whole life over for excuses not to write. I’m not a psychiatrist; I don’t know you; and I have enough trouble sorting my own excuses. If you want to know why not then perhaps you need counseling."
Ah, but this was before we had Dr. Sue to help us.
"Looking to turn off customers? Hoping to overwhelm business partners? Enjoy confusing your suppliers? Then try one or more of these seven deadly sins of newsletter writing."
Does everything have seven deadly sins now? What's next? The seven deadly sins of mascara application, or cupcake baking, or parallel parking? And why are they deadly sins? Why can't they just maim the sinner, or maybe give him a bad cramp?